The Coneman

In 2024, My Empties LLC, a forward-thinking company that blends lifestyle products with engaging social media content, launched a novel character called "The Coneman." This character was specifically designed to resonate with audiences that enjoy natural cones and are active on social platforms like TikTok, Instagram, Facebook, and YouTube.
Recognizing the growing trend of socially shared experiences around cones and the booming market for pre rolls and related products, My Empties LLC sought to create a mascot that could embody the joy and communal aspects of smoking cones. Their aim was to make "The Coneman" a relatable and amusing figure who could bridge the gap between the company and its customer base, making the social media browsing experience as enjoyable as a cone.
"The Coneman" is portrayed as a whimsical, anthropomorphic smoking cone. His features—bulging, red eyes and a slightly melted topping—suggest the relaxing, sometimes disorienting effects of his contents. Despite his exhausted appearance, "The Coneman" always sports a different, expression, reflecting the satisfaction and pleasure of a good smoke. This visual design makes him an ideal character for light-hearted, humorous content that appeals to the laid-back, fun-loving community My Empties LLC targets.

 
As the digital ambassador of My Empties LLC, "The Coneman" appears in various forms of content across multiple platforms. He vibes with viewers on great content, practices smoking cones, reviews products, and integrates product promotion with trending social media content. This approachable and amusing character helps demystify the use of cannabis products for new users and provides entertaining content for aficionados.
"The Coneman" plays a pivotal role in My Empties LLC’s engagement strategy. He invites followers to share their experiences using branded hashtags, creating a vibrant community of cone enthusiasts. 
"The Coneman" effectively helps My Empties LLC tap into the growing social media scene around urban culture, cannabis, and lifestyle products, making the brand a staple in the everyday lives of its customers. By blending education, product promotion, and a touch of humor, "The Coneman" not only enhances the brand's visibility but also fosters a sense of community among users, aligning perfectly with the company's mission to enhance the social and recreational experiences of its audience.